ABOUT OUR COMPANY
Company Name: KINGSWELL S.R.L.
Address: Bucureşti Sectorul 3, Strada Rotunda, Nr. 1, Camera 2, Bl. Y1B, Scara 2, Etaj 9, Ap. 82
Company Registration Number: 54935395
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Our Promise to You
Every product is formulated without parabens, sulfates, or harmful chemicals. What goes on your skin matters — and we take that seriously.
Our Mission & Values
At Gracelade, our mission is to make high-quality beauty accessible to everyone — regardless of skin tone, skin type, or budget. We believe makeup is not about covering up, but about showing up as the most confident version of yourself.
We are committed to:
✦ Clean, skin-safe formulas free from harmful ingredients
✦ Inclusive shade ranges that celebrate every complexion
✦ Sustainable packaging that respects our planet
✦ Cruelty-free practices at every step of production
Beauty, to us, is not a standard to meet — it's a feeling to embrace. We create products that empower, inspire, and move with you through every chapter of your life.
Discover the Full Collection
From your morning routine to your evening glam, Gracelade has everything you need to look and feel your best.
Our Complete Makeup Range:
→ Lips
→ Eyes
→ Face
Why Choose Gracelade?
✦ Superior Pigmentation — Richly pigmented formulas that deliver true color in a single swipe
✦ Long-Lasting Wear — Formulas engineered to stay fresh for 12+ hours without fading or creasing
✦ Skin-First Ingredients — Infused with vitamins, hyaluronic acid, and botanical extracts that care for your skin while you wear it
✦ Shade Inclusivity — An extensive range of shades developed for all undertones and complexions
✦ Effortless Application — Blendable, buildable textures that make professional results achievable at home
✦ Dermatologist Tested — Safe for sensitive skin and ophthalmologist tested for eye products
When you choose Gracelade, you're not just buying makeup — you're investing in products that work as hard as you do.
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸
Made to make you shine 🎨
Wear your confidence 💫
Glow is always in style ✨
Color is your superpower 💄
Beauty begins with you 🌸